Partnership includes sponsorship and marketing rights for more than 2,000 college softball games
JACKSONVILLE, Fla. – THE Spring Games has partnered with Airstream Ventures to lead their sales, marketing and branding campaigns in a multi-year agreement as announced by both organizations yesterday.
Created in 2008, THE Spring Games are a home away from home for NCAA Division I, II, and III softball as well as NAIA and junior colleges – producing more than 1,800 games during the 2019 season and expected to produce over 2,000 in 2020 in Central Florida.
“We are extremely excited to partner with Airstream Ventures and the wealth of experience that Alan and his team bring to the table,” said Alison Strange, Director of The Spring Games. “Airstream Ventures is committed to promoting THE Spring Games, already the World’s largest college softball event, as a national brand so we can’t wait to get to work with them.”
With more than 450 college softball teams set to participate in 2020, THE Spring Games is the largest college softball event in the world. Over the last 14 years, the games have evolved to maximize the volume in such a way that they provide the highest quality early-season training for the teams, coaches and fans.
“THE Spring Games is a world-class event here in our home state and we are proud to partner with them on expanding their brand and revenue model,” said Alan Verlander, CEO of Airstream Ventures. “Women’s sports are important to the mission of our company. We are excited to bring our expertise to engage corporate partners to support these events and leverage THE Spring Games brand to a year-round brand.”
THE Spring Games is the creation of Dr. Dot Richardson, a two-time softball Olympian and orthopedic surgeon, originally designed to help Division II, III, NAIA and junior college teams who had restrictions on early season play as a result of weather and budgets. Since hosting 48 teams in 2008, THE Spring Games has provided college softball teams at all levels the opportunity to come to Central Florida and play anywhere from two to 28 games on clay and grass, when many Northern teams would otherwise be forced indoors.