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Vida de Louie new primary sponsor of Springing The Blues

New VVIP section set to debut at the event this April

JACKSONVILLE BEACH, Fla. – The newest tequila in town has partnered with one of the most iconic community events as the vida de louie Springing the Blues will be held at the Seawalk Pavilion on April 5-7.

The partnership includes a special promotion with Surfer for all three days, with vida de louie being the featured tequila for the weekend of Springing the Blues, including a special “after dark” event on Sunday following the final act on the main stage.

Launched in the fall of 2018, vida de louie isn’t your average tequila – it’s the spirit of the islands. Mark Lowery, the CEO of the highly successful Jax Refrigeration, brought the spirit to life and the United States. Jax Refrigeration started in 2010 and Lowery has been the driving force of its success and plans to use the same strategy in creating a new brand of tequila.

“We are excited to partner with a major event like Springing The Blues as we launch vida de louie,” said Mark Lowery, president of vida de louie. “Our brand is all about fun in the sun and this event captures the essence of that. We are proud to have our company based in Jacksonville Beach and partnerships in my backyard are important to Jax Refrigeration and vida de louie .”

New VIP Offerings

Joining the changes at Springing The Blues this year will be the debut of a new and upscale VIP area that will include climate controlled areas and room for up to 200 ticket holders for the ultimate all-inclusive festival experience.      The air-conditioned Party Shacks will have views of the ocean and the main stage, with inside area that will accommodate festival goers and be in a prime location to enjoy the performances, with food and drinks included. The three-day pass for the upscale VIP area is $249 or a single-day pass is $85.

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