Increased focus on bringing sporting events to the Central Florida location
SEBRING, Fla. – Visit Sebring has partnered with Airstream Ventures to lead its sports tourism marketing efforts and attract events to the destination’s legendary racetrack, picturesque lakes, world class golf, historic downtowns, as well as a host of other venues and facilities.
The partnership has already generated two events – the Sebring ProWatercross Championship (Apr. 10-11) and the Bono Bilt Wrestling Tournament (May 14-16), with more event opportunities in the pipeline.
“We are proud to work with Visit Sebring and bring wide array of events to this part of Florida,” said Alan Verlander, President and CEO of Airstream Ventures. “Sebring, Avon Park and Lake Placid, FL have a lot to offer and we look forward to introducing a great destination to the sports world in a new way.”
Sebring is home to the iconic Sebring International Raceway, which hosts the Mobil 1 Twelve Hours of Sebring, as well as the Citrus Golf Trail that has been dubbed the Value Golf Capital of America.
“As a centrally-located sports destination, the Sebring area has a lot to offer, and the team at Airstream Ventures are already helping us see results,” said Casey Hartt, Visit Sebring’s Lead Marketing Consultant. “We knew we needed help to implement recommendations from our destination’s Sports Audit & Assessment, and we are excited about this new sports marketing partnership.”
With more than 40 years of experience in the sports world, Airstream Ventures has developed strong relationships with major event rights holders, bringing the USA Cycling Road Amateur National Championship to Clay County for June 2020 and 2021.